WWF - WORLD WILDLIFE FEDERATION
The World Wildlife Federation (WWF) is an organisation that works to conserve Australia's plants and animals by ending land clearing and degradation, addressing climate change and preserving and protecting fresh water, marine and land environments.
Head Office (Sydney)
Level 13, 235 Jones St
Ultimo NSW 2007
PO Box 528
Sydney NSW 2001
Phone: +61 2 9281 5515
Fax: +61 2 9281 1060
Beginning in 1978 WWF Australia have sought to maintain the role of science and scientific analysis of environment issues as basis for their work.
The specific use of science in the formulation of their policies, on-ground projects and campaigns is a major component of WWF conservation science and policy focus.
WWF develop many of their own conservation activities using sound economic analysis. Economics is employed across the entire spectrum of their work - including our campaigns on land clearing in Queensland and NSW, their field work in the Kimberley, and their policy support for Australia's natural resources.
In Australia, WWF works to conserve the nation's biodiversity, providing practical solutions to the greatest environmental threats. The teams work on the ground with local communities, and in partnership with government and industry, advocating change and effective conservation policy.
WWF take a science-based approach to our conservation work and are committed to real, measurable outcomes for the environment which directly benefit Australian species and natural resources like water, land and the marine environment.
The aim of this video is to show that the artic is the ice sculpture and in the form of a polar bear like all things beautiful is quickly disappearing.
Media video was posted on the WWF Website and has gotten over one million hits for its simplicity and hard driven message.
Kimberley coastline and species impacted by marine debris
“The results of this survey were disheartening,” trip coordinator Grace Heathcote from GhostNets Australia said. “We visited some of the most beautiful and remote areas of the continent and encountered debris from both Australia and overseas.
“Although the Kimberley coastline is relatively clean compared to other parts of northern Australia, we still found large amounts of debris, particularly rope and buoys, plastic bottles and rubber thongs, in areas that really should be pristine.”
This media release is targeted to the people who live along the coast of Australia. It acknowledges the awareness of the coastline and marine life dying due to people dumping their rubbish in the oceans.
http://wwf.org.au/news/kimberley-coastline-and-species-impacted-by-marine-debris/
Rare marine life abandoned by Government plan
The Federal Government today released draft marine reserves for the north and north-west waters of Australia, which covers a vast area of Commonwealth waters between Kalbarri on Western Australia’s mid-north coast to the tip of Cape York Peninsula.
The Wilderness Society’s Felicity Wishart said the Government’s proposal failed to fully protect iconic sites including the shallow waters of the Ningaloo-Pilbara, the humpback whale breeding grounds of the Kimberley, the coral reefs and canyons of the Top End and the sea grass meadows of the Gulf from oil and gas drilling, sea-bed mining and overfishing.
This media release targets the more environmental audience of the WWF community. The awareness that the constant oil and gas drilling, sea grass meadows just of the coast of Australia where the breeding grounds for most creatures and marine life go, will no longer exsist in the future for it will be completely destoryed by all this work.
http://wwf.org.au/news/rare-marine-life-abandoned-by-government-plan/
The age ranges for all these media text/releases are for all ages . People who care about animals the most are late teens early twenties, and with little children who love seeing furry animals they will take notice to these media releases from the WWF in order to promote the future of the organization and the safety of these animals.
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